”An authoritative roadmap to navigating the world’s economy” - that is how The Wall Street Journal has described the Lewis Model of Culture, which is the model underpinning the work of CultureCatch.
The model maps each of the world’s cultures within categories of cultural traits and along three axes (see diagram below), and offers a practical method of assessing your own cultural biases as well as those of the people and organisation around you.
A corresponding framework of assessments, mapping and training concepts proven highly convincing and useful, is available via the workshops. This leads to creating insights, communication and successful interaction between cultures of different values and world views.
For a taster of how the model works, click here (external link).
By identifying the ‘average cultural DNA’ or "national norms" of each country, the Lewis Model describes and explains the differences in attitudes and behaviour around the world, providing essential insights for anybody wishing to manage international business.
Using the colour-coded model above, you can gain an overview, as well as prepare for, the differing cultural defaults as seen in the map below.
Of course, understanding isn't enough. The insights are used to offer practical guidance on how to build mutual respect, trust and cooperation, as well as how to communicate, negotiate or lead multicultural teams - all with a business focus.